Impress your guests with Excellent Vegan Menus & Customer service
Are you Meeting the Demands of Modern Customers with a Vegan Menu & Customer Service?
Becoming a hospitality business that attracts plant-based and vegan customers requires more than adding a few common options, like a veggie burger, a pasta dish, or a salad.
With 40% of North Americans eating more plant-based foods, there is a great need for hospitality businesses to serve vegan and plant-based dishes.
Do you want to adapt to the growing vegan market or get left behind?
You might want to adapt to the plant-based movement but...
- ⏰ You don’t have time
- 😫 You don't know where to start
- 🤔 You don't know what vegans eat
- ⛔️ You don't get vegan requests
Would you want to eat at a restaurant with family and friends and almost always resort to a meal that is not well-planned or nutritionally balanced, made "by request," or created from side dishes?
I don't think so!
Wait ’til you hear this…
Have you heard of the veto vote?
The veto vote is when the vegan, vegetarian, or person with food allergies in a family or friend group chooses where the group eats.
Why? Because it is very difficult to find restaurants, hotels, and cafés that are trained in vegan customer service, offer multiple creative vegan options, and properly label the menus.
If your restaurant or hotel accommodates vegan customers “by request,” then you are missing out on the crucial veto vote!
Is your restaurant losing money and valuable Vegan customers?
The reason you might not see a demand for vegan food is because you aren’t attracting vegan guests to your business.
With more people becoming vegan or committing to eating more plant-based foods, you could be losing out on making hundreds or thousands of dollars per week. Yikes!!
That’s a lot of money flying out of the window! Your restaurant can’t afford to lose that much money, especially while recovering from the COVID-19 pandemic.
If you aren't attracting vegan customers, then you are unintentionally pushing groups of people away and hurting your bottom line.
Adapting to something new is difficult, especially if you don’t know too much about the topic or don’t have time to learn. When it comes to your restaurant or hotel adapting to one of the largest growing diet and lifestyle trends in recent history, it can feel unbelievably overwhelming.
I get it! But you don’t have to feel overwhelmed or clueless. There is a successful path forward for your hospitality business with a beaming light at the end of the tunnel. I promise!
Starting is always the hardest part.
Luckily, you’re in the right place. 💚
Vegan Hospitality Consulting is your clear path forward in our rapidly evolving food system and hospitality industry.
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YOUR VEGAN CONSULTING PROCESS
The multi-step method is tailored to suit the individual needs of your hospitality business. Each step is important and will help your business confidently attract and serve more customers.
The entire process can be done virtually! 🧑💻
This is where the journey begins! Once you apply for your free strategy session, we will meet to discuss what’s working for your restaurant, what isn’t, and what you can improve on. We’ll brainstorm goals and how I can help you achieve them. This is also a great time for you to ask questions about Vegan Consulting!
In order for me to help you, we need to dive into the deep end and evaluate your business from the ground up. I’ll ask you detailed questions to learn more about your business and enhance things that are working and improve processes. You’ll learn how to make simple swaps, minimize food waste, and use what you already have in your kitchen to create a better experience for your guests. You’re probably already doing things that only need a few swaps in order to nail vegan cuisine and serve more customers!
This is the fun part! We will create unique vegan options that are more than a veggie burger or a salad (because that’s so five years ago). I’ll draw inspiration from your best selling dishes and stay on theme with your current menu. Even omnivore customers will be impressed and want to try your new menu! That’s how amazing vegan food can be.
In order to create a new menu, you’ll need to learn more about vegan products and how to source them. I’ll research and focus on locally sourced ingredients and wholesale, when possible, and take you on a supermarket tour to show you where to purchase simple swaps.
This is arguably the most important part of the process. A restaurant could have a full vegan menu and still have staff who don’t know how to serve plant-based guests. I’ll provide training sessions for your staff to properly guide them through the new menu, educate them on the veganism and plant-based lifestyle, and how to answer frequently asked questions from vegan guests.
You’ve done it! All that’s left to do is prepare a soft or hard launch of your menu and advertise it to the community. I’ll utilize my background in communications and marketing to ensure your new vegan-friendly status is shouted from the rooftops.
"Erin is a highly trained expert in creating outstanding customer service experiences for the new generation of consumers. She knows exactly what modern customers are looking for: more sustainable, plant-based cuisine with staff members who understand their values and dietary needs. Erin is the perfect person to deliver these results for your hospitality business. Erin is motivated, easy to work with, and working with her will make a difference for your bottom line."
Choose Your Path
Menu Evaluation
Includes
- 90-minute video call
- 1:1 and individualized support
- Customized report with suggestions and action steps
- Not included Recipe development & menu execution, staff & customer service training, promotion & outreach, and longterm support are NOT included.
High Impact Hospitality Consulting
Includes
- Menu Evaluation
- Staff & Service Training
- Recipe Development & Menu Execution
- Local Product Sourcing
- Promotion & Menu Launch
- Comprehensive 1:1 support
Staff & Service Training
Includes
- Live virtual call with your FOH & BOH staff
- Recorded for lifetime access
- Minimize food & customer service mistakes
- Improve customer satisfaction & reviews
- Not included Menu evaluation, recipe development & menu execution, promotion & outreach, and longterm support are NOT included!
You Have Questions! I Have Answers.
You probably aren’t getting a lot of vegan requests because your menu isn’t attracting vegan and plant-based customers. When people have a particular diet or allergy, 99% of the time they will look up menus online before they dine in or order takeout. In order to attract vegan customers, your online menu should be labeled and include MANY creative vegan options.
Now that veganism is booming, accommodating customers when they walk in the door just doesn’t cut it anymore. Vegans want to be served and have a hospitable dining experience like traditional guests: choosing a nutritionally balanced and enticing meal from a variety of labeled options, and have servers who understand vegan cuisine and can communicate the vegan offerings. If you aren’t attracting guests before they walk into the door, then you’re probably pushing customers away without even realizing it!
I am professionally trained in Vegan Hospitality Consulting to create a hospitable experience for vegan and plant-based guests and knock your vegan menu out of the park. When you apply for a free strategy session, we’ll discuss what’s working for your business, what isn’t working, and how you can improve to attract more customers.
ANYTHING can be made vegan! A vegan menu should always be on-brand with your traditional offerings. This does NOT include an Asian stir fry at an American restaurant or a veggie burger at an Italian restaurant. Options that are not on-brand reveal that you haven’t put a lot of thought into the vegan options and don’t know what vegans eat.
If you really want to make an impact and implement a vegan menu that sells like hotcakes, you need to make it creative with multiple options that emulate traditional offerings! This is what we’ll focus on in the recipe development and menu creation stage.
Let’s say a family of four wants to eat out or order takeout together. One person is vegan, one person is mostly plant-based, and two people eat animal meat. Eating at a vegan restaurant would be great if everyone in the group wanted to eat vegan food, but that isn’t always the case! The vegan(s) in the group ALWAYS choose where to eat. If your restaurant or business isn’t attracting vegans before they enter the door, you’re not just losing out on a single meal—you’re losing out on the revenue of a four-person meal.
In order to meet the demands and desires of modern customers, you need to attract them with something that is original, nutritionally balanced, and will leave them coming back for more. This is difficult to do if you don’t know a lot about vegan cuisine and vegan customer service. I am an expert in the vegan hospitality field and will help you go above and beyond what you thought was possible.
Asking to remove products from dishes presents a number of problems:
1. There is a chance that the order might not arrive as requested. If there’s animal bacon on a veggie burger, cheese on pasta, or egg in a stir fry, it will be sent back to the kitchen. This is incredibly frustrating for the server, chef, and especially the guest, who will have to wait even longer to eat their food. The rest of their group will probably be finished eating by the time the food arrives! This also creates a lot of food waste. This could all be solved by having a 100% vegan version labeled on the menu!
2. If you think the first reason was frustrating, then try asking to remove ingredients when ordering takeout or delivery. YIKES! What should the customer do if they get home and the food is not what they ordered? Do they request that the correct order be delivered? Do they get a refund? Don’t bother offering them store or restaurant credit, because they won’t return anytime in the near future… unless you create 100% vegan options that are labeled on the menu!
3. Are there vegan substitutes for the removed ingredients? Tofu, tempeh, seitan, or beans when removing meat? Vegan cheese, queso, dressing, or cream when removing dairy? If not, you’re left with a meal that is severely lacking and does NOT translate into a hospitable experience. Don’t expect the customer to come back for more… unless you create 100% vegan versions of the dishes!
All three of the scenarios are common problems that vegans and restaurants experience on a regular basis. What do they have in common? 1) Customer satisfaction is not met and 2) you are unintentionally pushing MANY customers away. Will they write a negative review of their experience? Maybe. Will they tell their friends and other vegans about their experience on social media? ABSOLUTELY. This creates a ripple effect –– you could be labeled as a restaurant to avoid by the local vegan community and not even know it!
It is crucial to offer 100% on-brand, nutritionally balanced vegan options on the main menu. By doing so, you will attract more customers, reduce food waste and staff frustration, and increase sales and customer satisfaction. It’s a win-win for everyone! When you work with me, you get customized recommendations that work for your business and learn how to make strategic changes that benefit your business and customers
When you adapt to the plant-based movement, you aren't just investing in your business.
You're investing in the future of food and the hospitality industry.
Ready To Get Started?
Apply For Your Free Strategy Session
Learn how your hospitality business can increase its customer base and revenue.